Responding to Crisis

Communication Guidelines for Shipping and Airline Industries in the Caribbean

Monday, August 10, 2009

Definition of Terms

Crisis
Any situation that creates a threatening situation to the integrity or reputation of a company or organization, usually accompanied by undesirable negative media attention.

Caribbean Region
CARICOM (Caribbean Community) Member States includes Jamaica, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Haiti, Monsterrat, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Trinidad and Tobago
Crisis Communication. A set of concepts, principles, analysis and working methods that apply specifically to how an organization or individual responds to a crisis via written verbal discourse

Shipping Industries
Companies that are involved in all elements of ocean transportation including transportation of cargo and/or individuals

Airline Industries
Companies that are involved in all elements of air transportation including transportation of cargo and/or individuals

Communication Guidelines
A hypothetic plan of action suggesting techniques and procedures which organizations and individuals may potentially use in the event that they are faced with a crisis that requires a response via media whether written or verbal.

No comments:

Post a Comment