In shipping and airline industries, due to their multifunction role of border control and facilitators of travel and trade, events defined as crisis usually attract the attention of the media, and sometimes in a negative light. Therefore it is incumbent on the role of the directors, public relations, human resource departments or any other department responsible for press release and media response to apply effective communications management that not only addresses the organizational response to the crisis and determine the kind of communication through the media will be handled, but also, special attention must be made to the timing, the technique and the tone.
Did you follow the Costa Concordia Crisis? What are your thoughts on how the crisis was responded to?
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