Why is Crisis Communication important?

Crisis Communication, especially since the global impact of the September 11, 2001 United States attacks, has become a phenomenal consideration in many corporate entities in North America and Europe and by domino effect, the Caribbean region. Crisis Communication includes forecasting potential crises and planning how to respond to them using proven communication techniques and analysis.

Tourism and trade are the two top money earners for the Caribbean and supporting and facilitating tourism and trade are the industries categorized under Air transportation (airline industries) and Ocean transportation (shipping industries). While it is evident that the Caribbean must be protected at all cost from avoidable incidents of crises in these industries, in the unfortunate event that any type of crises occurs, there has been little or no documented study to guide how the response to crisis, i.e., crisis communication specifically for the region.